When I decided to start Loaf and Puddle I wanted to be very intentional about everything. Like I’ve mentioned before, I didn’t want to fly by the seat of my pants. Part of that planning process included writing an actual business plan. I'll be honest, I was intimidated as hell to do that because I had never written a business plan before and didn’t even really know what I was supposed to write. What I did know was that there were a million blogs out there that give great advice so I turned to my trusty friend Pinterest and looked up “business plans for creatives.”
I took the two that looked the most interesting and comprehensive to me and melded them together to make my own business plan. One was from Chayla Charlise. I loved that she included things like pinpointing your ideal client and taking a look at what others in your field are doing successfully.
The other template I used was from The Everygirl. This one was a little more "get down to business." it dealt a lot with the financial and marketing side of business. It helped me nail down what I would do to promote Loaf and Puddle and how I would fund it.
I won’t bore you with the entire thing but my favorite part of the Loaf and Puddle business plan was the mission statement:
Loaf and Puddle is a stationery and design studio that creates edgy, eco conscious stationery and greeting cards. I use bold patterns, pops of color and snarky messaging to add humor and beautiful design to the lives of patrons. My dream patron is someone who loves snail mail but needs something a little more bad ass to put a stamp on. While quality design is the first goal, I also want to be mindful of the impact Loaf and Puddle has on the environment. Whenever possible Loaf and Puddle uses 100% recycled paper products for printing and shipping.
Having the business plan in place really helped me have a more solid idea of my goals for Loaf and Puddle and how I would achieve them. Have you ever written a business plan? What did you include?